•by The Latch
Australia’s first online sustainable shopping event, Green Friday, is partnering with The Latch to help build presence around its second annual event, taking place 18 – 21 November 2022.
Over a four-day digital event, Green Friday will allow Australian consumers to shop sustainable and ethical offers with consideration and mindfulness. The event will feature Australian retailers and brands who have offers within the sustainable, re-commerce or the circular economy space.
This year marks the return of Green Friday following its launch event in 2021 which saw an overwhelmingly positive response from both brands and the eco-conscious consumers they connect with.
Green Friday’s launch dominated the headlines with its refreshing eco-considerate approach to Australia’s peak sale season that can often encourage mass-consumerism and panic buying behaviour.
The Latch will be giving brands the platform to showcase where they are at on their sustainability journey and feature sustainable products, vetted by its editors on its e-commerce discovery platform, BuyGood.
We want to focus on highlighting the brands that will help you make more sustainable choices when shopping.
Every participating brand must complete Green Friday’s sustainability framework before being accepted for the initiative, so consumers can then choose to support brands that align with what matters to them (e.g. environmental policies, sustainable certifications and more).
Want more stories about Green Friday? You can find them here.