Dear Valued Consumers,
I am thrilled to personally reach out to you as the newly appointed CEO of Green Friday. It is an honour to lead this incredible company and embark on a journey that aligns with our collective vision of a greener future.
As we strive to disrupt retail consumerism, our mission is rooted in a deep commitment to our planet. We are dedicated to encouraging and empowering Australians like you to make mindful, sustainable choices in your purchases. Together, we can create a significant positive impact on our environment.
Green Friday is more than just an event; it is a movement. The initial success of our test sales event in November 2021, followed by the official event in 2022, has shown us the potential for a powerful transformation in the way we approach consumerism. We applaud the incredible businesses that operate within sustainability, re-commerce, and the circular economy space. Their commitment to the planet inspires us, and we want to shine a bright spotlight on their efforts.
As we move forward, I envision a marketplace that fosters community engagement and sustains Green Friday's values throughout the year. Our goal is to empower you, our consumers, with an ongoing platform where you can make sustainable choices every day. Imagine a world where Green Friday becomes a weekly event, providing you with opportunities to make simple changes in your life each and every Friday to live more sustainably. Your journey towards a more eco-conscious lifestyle will be guided and supported by a peer-to-peer community, where everyone shares their insights and recommendations with one another.
To make this vision a reality, we are committed to providing you with a wealth of knowledge and educational content. Each Friday, our website will feature articles and newsletters introducing you to new brands, sharing their sustainability journeys, and offering valuable insights. We want to be your trusted source of information, guiding you on your path to a greener lifestyle.
We have already taken steps towards this transformation by bringing our event forward, a month before Black Friday. By doing so, we aim to help you kick off the festive season in a more mindful and environmentally conscious way. Additionally, we have shifted our focus from promoting sales to creating a unique event experience. This allows us to showcase a diverse range of products that do not necessarily require heavy discounts, highlighting the true value they bring to the table.
We also recognise the crucial role that brands play in our journey toward sustainability. That is why we are committed to supporting them in their own sustainability journeys. Our platform will serve as a means for brands to transparently share their progress, achievements, and future plans with you, our valued consumers. Together, we will help shape a future where businesses prioritise the well-being of our planet.
On behalf of the entire Green Friday team, I want to express our gratitude for your ongoing support. We are excited to have you alongside us on this incredible journey. Together, we can make a profound difference for our environment and create a sustainable future for generations to come.
Thank you for being a part of our mission.
CEO, Green Friday