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Our mission at Green Friday
We are striving to disrupt retail consumerism on behalf of the planet, encouraging Australians to buy better, with consideration and mindfulness. We want to achieve this by shining a spotlight on the incredible businesses that are doing more for our planet and that are operating within the sustainability, re-commerce and circular economy space.
As featured in
Green Friday was created to service the eco-conscious consumer.
Actively choose to buy sustainable products - with almost half stating they choose sustainably 'most of the time' or 'wherever possible'
88%Say that they consider the environmental impact of their purchase decisions while shopping
86%Of consumers said sustainable practices inform their purchasing decisions when buying brand new*
85%Of consumers want retailers and brands to be more transparent about the sustainability of their products**
Why join the movement?
Community
Access our community of retailers, services, and initiatives
Brand Awareness
Promote to a highly-targeted audience of eco-conscious consumers
ESG
Consciously participate in the sales period
Sales
Drive traffic and sales
Green Friday Categories
Fashion
Sport Tights
Clothing
Pyjamas
Dresses
Long Dresses
Short Dresses
Bras
Tops
Short Sleeve Tshirts
Long Sleeve Tshirts
Underwear
Sweaters
Kintwear
Sport Bras
Short Sleeve Shirts
Socks
Long Sleeve Shirts
Coats & Jackets
Maternity Tops
Robes
Bottoms
Shorts
Trousers
Swimwear
Jeans
Sweat Pants
Sport Shirts
Skirts
Boardshorts
Maternity Bottoms
Sleepwear & Underwear
Boots
Swimsuit
Maternity
Bikinis
Overswim
Activewear
Footwear
Sport Tops
Duffel
Thongs & Sandals
High Heels
Sneakers
Handbags
Flats & Slip Ons
Accessories
Bags
Necklace
Backpack
Jewellery
Wallets
Earrings
Bracelets
Rings
Watches
Scarfs
Hats
Gloves
Sunglasses
Belts
Test Category
Home
Garden
Bedroom
Quilts & Duvet
Utensils & Tools
Quilt covers
Sheet Sets
Food Storage
Pillowcases
Pots & Planters
Pillows
Protectors
Pillow Protectors
Kitchen
Mattress Protectors
Bathroom
Towels
Cleaning
Hand Towels
Face Towels
Knives
Bath Towels
Water Bottles
Bath Sheets
Beach Towels
Bath Mat
Cookware
Bathroom Accessories
Glasses
Cleaning
Utensils
Pans & Pots
Accessories
Trays
Towels & Mits
Kitchenware
Food Preparation
Barware
Organisations
Crockery
Trays
Cutlery
Reusable Cups
Storage
Bakeware
Accessories
Furniture
Cleaning
Bedroom Furniture
Beds
Bedside Tables
Wardrobes
Living & Dining Furniture
Sofas
Dining Tables
Vases & Pots
Dining Chairs
Side Tables
Coffee Tables
Ornaments
Outdoor Furniture
Outdoor Tables
Outdoor Chairs
Tableware
Outdoor Loungers
Outdoor Kids
Decor
Stationary
Fragrance
Diffusers
Candles
Notebooks
Perfume
Cushions
Covers
Pens
Inners
Throws
Rugs
Diaries
Candle Holders
Clocks
Mirrors
Toys & Games
Scooters
Soft Toys & Plush
Pretend Play
Dress Up
Outdoor Play
Cubby Houses
Colouring In
Outdoor Play Sets
Imagenary Sets
Slides
Dolls & Accessories
Sand Pits
Puzzles
Boardgames
Baby & Preschool
Cars & Trucks
Arts & Crafts
Sentory Toys
Personal Care
Lip
Eye
Make Up
Face
Nail
Tools
Accessories
Skin Care
Face
Eye
Lip
Body
Accessories
Hair Care
Tools
Treatments
Shampoo
Conditioner
Accessories
Bath & Body
Scrubs
Wash
Salts
Lotions
Accessories
Fragrances
Perfumes
Sexual Wellness
Food & Health
Pantry
Canned Goods
Liquor
Pasta & Rice
Baking
Grains
Soft Drinks
Snacks
Spices
Nutrition
Supplements
Condiments
Nuts
Candy
Non Alcoholic
Beer
Wine
Baby & Kids
Chairs
Kids Furniture
Cupboards
Beds
Cots
Toy Storage
Wardrobes
Tables
Desks
Baby Nursery
Changing Tables
Nursing Chairs
Bassinets
Rocking Chairs
Storage
Travel Accesories
Nappies & Changing
Wipes
Health & Safety
Monitors
Nappies
Thermometers
Dummies & Teethers
Accessories
Bathing & Grooming
Bins & Disposal
Towels
Wash & Shampoo
Oil & Skincare
Nappy Bags
Accessories
Nursing & Feeding
Breast Pumps
Change Mats
Bottles
Nursing Covers
Bedding & Sleeping
Utensils
Caddies
Bibs
Ointments
Night Lights
Dinneware
Swaddles & Sleeping Bags
Cutlery
Cups & Bottles
Bowls & Plates
Noise Machines
Decor
Sleep Training
Wall Stickers
Baby Blankets
Ornaments
Growth Charts
Art
Cushions
Clocks
Clothing
Socks & Underwear
Headwear
Swimwear
Onesies
Tops
Bottoms
Dresses
Activity Equipment
Sets
Prams & Strollers
Outerwear
High Chairs
Footwear
Pram Accessories
Shoes
Bouncers & Jumpers
Boots
Carriers
Sandals
Gyms & Playmats
Slippers
Booster Seats
Car Seats
Case study: Pottery For The Planet
Why did you choose to join the Green Friday movement?
"We discovered that Green Friday has the potential to educate and inspire shoppers to choose environmentally friendly and reusable options when shopping. Green Friday has managed to pull together a variety of brands that promote sustainability, and these environmental businesses together create a massive impact on consumer behaviour."
"We’re excited to be a part of where Green Friday will go in the future. We believe it’s very valuable for online shoppers to have a one-stop place to shop sustainable products which have been meticulously screened. This platform gives shoppers peace of mind knowing that they’re supporting sustainable businesses and doing the right thing for the environment."
- Andre Ali, Marketing & E-Comm Manager at Pottery for the Planet
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