•by Green Friday Team
In 2022, Green Friday was Australia’s first sustainability-focused 4-day online shopping event! It allowed you to shop sustainability-focused offers with consideration and mindfulness. As a nation, we no longer 'should' do better in terms of sustainability, we need to and that’s why we began Green Friday. Our event featured 150+ Australian retailers and brands who had offers within the sustainability, re-commerce or circular economy space. Our main aim was to celebrate their sustainability journeys and promote their sustainability-focused deals.
In 2023, we are launching Australia’s sustainability-focused retail movement, including featuring more informative sustainability content and more highly anticipated, sustainability-focused events and deals. Participating brands will now have a year-round presence on the Green Friday website to showcase where they are at on their sustainability journey and promote sustainability-focused deals. Additionally, we are launching Green Friday, Buy Better, a world-class newsletter curated just for YOU. This newsletter will feature Friday Finds, being our top picks of sustainability-focused deals and also authentic and informative sustainability content, including green news and sustainability tips!
We have extended Green Friday far beyond the 4-day event in previous years. On our platform you will find year-round brand pages about our incredible partners, outlining their progress on their sustainability journey. There is endless sustainability content to be found in our blogs and across our socials (give us a follow @greenfridayau). By signing up to our newsletter, Green Friday, Buy Better, you will gain access to tonnes of sustainability-focused deals and content (sign up now). Our plan is to facilitate more green events coming very soon…so keep an eye out for more information!
Not all brands are eligible to participate in Green Friday. We choose to work with brands that are committed to their sustainability journey and helping Australian consumers buy better. In order to maintain transparency with consumers, Green Friday participants have to complete a sustainability framework where their answers are made public on their brand page. You can access their brand page by clicking on their logo on our homepage! We wanted you, as the consumer, to choose to support brands that align with what is important to you, whether that is environmental policies, sustainability certifications and more.
As well as talking the talk, we wanted to walk the walk. That’s why we partnered with organisations pioneering the sustainable retail space and are still on a mission to accelerate sustainability initiatives in Australia. Here's a little more about who we partnered with:
Are you a brand or retailer on your sustainability journey? Do you have a sustainable product line or offer services that are better for our planet? If so, you could be a great fit to join the movement of Green Friday 2023! Check out our Get Involved page to learn more about joining the movement.