Sustainability at Buy Better

Fighting for a Sustainable Future

"As a nation, we no longer 'should' do better, we need to. It's time to disrupt retail consumerism on behalf of the planet and we can't do it without your help"

According to the 2023 Climate Change Performance Index, Australia has received a 'very low' rating for its performance in every category (greenhouse gas emissions, renewable energy, energy use and climate policy). For this reason, the index has placed Australia an embarrassing 55th out of 59 countries plus the EU!

As the world grapples with a host of worsening environmental issues, most of us aren't doing enough to help make a difference. Single-use plastics, mindless consumerism, and a lack of focus on sustainability. These are things that need to change. Currently, our choice is either to keep doing what we're doing and ignore the planet. Or, turn ourselves into hermits and reject the modern world. We want to help you discover a better way with Green Friday.

Our Expectations of Brands

Transparency is at the core of our expectations from brands. All brands will be at different stages of their sustainability journey however all must be committed to deliver on their sustainability plans and are transparent in reporting against their achievements with data and facts as well as highlighting what is still to come.

In order to be as transparent as possible with consumers, Green Friday participants have to answer questions that follow the below sustainability framework and their answers will be public on their brand page. This means that you, as the consumer, can choose to support brands that align with what is important to you, whether that is environmental policies, sustainable certifications and more.

Emissions & Key Environmental Issues

Service Offering

Supply Chain

Sustainability Certifications

Community Initiatives

Equality, Diversity & Inclusion

Circular Models

Sustainability Values

We are supporting consumers shop by what is most important to them from a sustainability perspective. Enabling them to buy better alternatives in all aspects of their lives.

Sustainable Materials

Using eco-friendly or organic materials.


Certified by recognised sustainability and ethical standards.

Ethical & Transparent Supply Chains

Maintaining ethical and transparent supply chains.

Community Initiatives

Actively involved in community initiatives or make significant donations for environmental causes.

Circular Models

Implementing circular models to reduce waste and extend product life.

Equality, Diversity & Inclusion

Advocating for equality, diversity, and inclusion.

Responsible Services

Offering services that are environmentally responsible.

Emission & Environmental Issues

Focused on addressing emissions and key environmental issues.

Our Sustainability Partnerships

We've partnered with organisations that are pioneering the sustainable retail space and are on a mission to accelerate sustainability initiatives in Australia.


1% for the planet

We are a member of 1% for the Planet because we want to give back and connect with causes that have real impact. We will pledge 1% of our Green Friday sales towards verified environmental and social nonprofits.


We are proud to be working with Good360 as our exclusive Charity Partner. Good360 Australia is a not-for-profit organisation that connects charities, schools and society’s most vulnerable with businesses willing to donate unsold or surplus goods, services and disaster recovery essentials. Their mission is to ensure the excess goods and services businesses produce every year flow to people in need rather than going to waste. The result is a Circle of Good that reduces need and waste in our communities at the same time, so everyone benefits – from people to the planet.

Sustainable Choice Group

We are proud to be a foundation member of Sustainable Choice. Sustainable choice call on the world's best brands to publish their sustainability commitments publicly and transparently. They empower consumer choice by making it easy to find sustainability information before you shop.

Carbon Neutral

We have partnered with Carbon Neutral, the longest standing carbon offset providers in Australia. We have supported their Yarra Biodiversity project, a large-scale reforestation effort to help protect our Yarra river.